A way with words
2nd December 2008
I doubt many of you will have noticed (because you’re not all obsessive freaks like me) but i’ve noticed that whenever a car company make a new car, and you go to their main website to look it up and read up on it, their website gives you lots of wishy-washy poetry which if nothing else serves only to describe how the car was made, in a philosophical kind of way.
Take the new Porsche Panamera. I’m very excited about this car because not only is it Porsche’s first properly new car (and not just another 911 or Boxster variant) but it’s also the best of pretty much every world you could want. I’m serious - it’s a roomy four-seater with a big GT-sized boot, it’s got very high quality (and very nice) interior for those of you who drive an S-Class Mercedes or something, and then you have a choice - you can have a basic engine with 350bhp, a 500bhp ‘Turbo’ version that delivers face-bending acceleration, or you can have a nice, eco-friendly hybrid engine that Greenpeace wants everyone to have. No word on performance for the hybrid yet, but I’m guessing it’s still going to be stupidly fast though - Porsche say they’ve opted for a hybrid engine rather than a diesel engine because the extra weight of a diesel engine would ruin the performance of the car. If they’re putting an engine normally seen in a feeble Toyota Prius in and they’re still worrying about how fast it is, that means that chances are, it’s still going to drive like a Porsche.
And what does it look like? Well it’s not ugly but not pretty, but here it is:
The Panamera Turbo
I’ve deliberately given a frontal view of the car because the back end and the roof line is somewhat er… controversial. Many people hate the look. I quite like it though, because unlike every other car Porsche builds, it doesn’t look like a 911 or a Boxster. In fact the back end takes styling cues from the old 928-S of yesteryear. And I should know - my dad owns one of those. And the roofline may look a bit mishapen but you have to remember that Porsche is trying to combine a roomy, comfortable luxury car with a low, wide, taut supercar that’ll leave everything standing. No car in current existence has been able to do that - the closest you get is an S-Class Mercedes, which despite having a huge, shouty engine is more thunder than lightning. And even though the Panamera’s interior isn’t quite S-Class standard, it’s not far off - it’s the right colour, it has all the luxuries you might want, it’s roomy and it looks very comfortable.
I’ve managed to give you the details of the car (no word on cost yet, as far as I know) in this blog thus far. But what about Porsche themselves? What do they tell you when you visit their site? Well, you get this: Click Here
.
And it’s not Porsche being particularly annoying either - all manufacturers do this, whether it’s to promote the new Lamborghini Estoque or the new Volkswagon Scirocco. All of them tend to shove fancy design philosophy in people’s faces and then make it difficult for you to find out anything of interest about the car. Yes, Porsche do tell you the details about the car - tucked away in fancy online magazines for which you have to subscribe to. This says to people ‘yes, we can tell you about our new car, but we want you to work for that privilege. Subscribe to us and show you are genuinely interested, and we’ll give you some figures.’
Whilst that might sound fair to the discerning enthusiast, what about the rest of the world? I’m sort of interested in, say, the VW Scirocco - it’s a gorgeous car, economical and apparently quite fast too. But i’m not going to subscribe to their mailing lists just to find out whether it’s front wheel drive, four wheel drive or rear wheel drive. This means journalists who want to pass on this information to petrolheads (and basically give free advertisment for said car companies) are personally hindered by agreeing to have their inboxes spammed with newsletters. And given the publicity they’re providing, you’d think that there’d be some sort of special bonus or reward for journalists. But nope - you’d be lucky if you even get a free test-drive for a day unless you’re a big name like Top Gear.
That said, I’m personally a Porsche enthusiast, I’m very excited about this Panamera, I want one already, so I don’t mind subscribing. But only Porsche would get away with this in my book. The rest are just annoying. Also not everyone loves Porsches, and none more so than I do, so this really doesn’t work for everyone. Just the select few.
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